TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online content providers